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The Search Engine Journal Show

Dec 29, 2020

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it's still relevant. - What does Black Hat SEO mean? - What is Black Hat linking? - If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? - I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. - If no one knows what it means, why are we still using these labels?