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The Search Engine Journal Show

Aug 23, 2021

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.  

It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting. 

Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.  

“Localization is very important because creating the content itself is a challenge. You can't rely solely on translation since you may say something that is inappropriate in another language. It is easy for the user to tell when they are reading translated content.”

– Diana Martins