Aug 31, 2022
Sometimes SEO and other marketing integration can be overlooked when you're doing migrations or other developmental projects, especially on the ecommerce side.
Holistically, you can't do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces.
Ethan Giffin, the...
Aug 25, 2022
Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach.
In this episode of the SEJ Show, I talk with Ryan Lee, Founder & CEO of Nautical Commerce, about managing marketplaces, SEO for marketplaces, increasing web traffic with marketplaces, and more, especially as...
Aug 22, 2022
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information.
From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk...
Aug 17, 2022
What is headless CMS? Why are more companies looking into it nowadays?
Powered by greater flexibility and scalability, it might be the next generation of content management systems.
Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly...
Aug 15, 2022
In the past few episodes, we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.?
Krista Seiden of KS Digital and former VP at Quantcast joined...