Dec 19, 2022
In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field.
Karina Barriga Albring of FIFA joined me on the SEJ Show to discuss the world of Sports Development and Sports Marketing. She shares her journey from traditional...
Dec 14, 2022
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?
Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google.
Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution,...
Nov 22, 2022
Want to increase your ROI and improve your SEO strategy?
How will SEO evolve in the year ahead? What are the biggest threats and challenges?
SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help...
Nov 4, 2022
Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why?
Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital.
Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me...
Oct 31, 2022
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely.
Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic.
You can expect to hear critical insights on Google's open bidding, ID services, how AI can play...