The Search Engine Journal Show: Faster, More Complete Content_ How to Rank More in Less Time with Jeff Coyle

Faster, More Complete Content_ How to Rank More in Less Time with Jeff Coyle - EP 263

Mar 18, 2022

Wish you could get more organic leads?

Looking for easier, faster ways to propel your site to the top of Google?

They say that tons of high-quality content mean a higher search rank, a higher search rank means more visitors to your site, and more site viewers mean more chances to convert.

But who has the time and resources to create enough content to justify the investment?

Jeff Coyle, Co-founder and Chief Product Officer at MarketMuse, joined me on the SEJ Show to

talk about how you can successfully spend less time creating content and more time raking in the leads through AI-powered content research, intelligence, and writing.

You'll learn what it takes to build out high-quality content for long-term success.

Intent mismatch is so common. You'll rank for a term, and the content doesn't solve that problem. Well…that's a ticking time bomb.–Jeff Coyle, 36:19

You've got to assess whether the brief sped up the process. Did it yield content that hit on the bases that you wanted? Did it improve overall performance and enhance the well-being of all the team members? Did it align the team, or did it just create one other hurdle?–Jeff Coyle, 18:04

Content written for the site is not just for Google. It's also for customer acquisition, retention, and the ability to drive and impact customers that have already purchased. It's a reminder to buy again. So it's a loyalty component within social, with email, with almost everything else.–Loren Baker, 29:44

[00:00] - What Jeff does to empower content marketers & SEO professionals.

[04:31] - Will a robot replace you? Role of A.I. in the content process.

[12:59] - See a blueprint of a content brief.

[15:29] - An example of how PAA works in a content brief.

[20:52] - How can writers & SEO professionals differentiate content when using the same tool?

[21:56] - Jeff's three favorite features in MarketMuse.

[29:11] - How the content journey happens outside of Google.

[33:11] - The importance of creating supporting content.

[35:46] - Benefits of smart internal linking.

[36:56] - Example of intent mismatch.

[40:19] - The one thing that makes all the money.

[42:50] - What else MarketMuse can do for you.

Resources mentioned:

MarketMuse - https://www.marketmuse.com/

No matter who you are, no matter how good you are, one page on a topic by itself in isolation will not give you a long-term blob of success. There's a lot more to it. You have to write that support content, and all boats rise–Jeff Coyle, 34:15

Everyone says the word content marketing. Everyone says strategy. Not many people include a section about buyer personas or target markets. That's the stuff that a real expert would have fit. –Jeff Coyle, 23:28

Almost in any business, you can empower and give people direction and a process. As a result, they do a better job. It's a win-win scenario.–Loren Baker, 42:07

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Connect with Jeff Coyle

There is no such thing as too much experience in digital marketing. Jeff is a cross-disciplinary, data-driven inbound marketing executive with more than 20 years of experience managing products and website networks, specializing in helping companies grow.

He is a search engine marketer's dream, setting content quality standards. Jeff currently leads MarketMuse, an industry leader with semantic relevance-based content planning and evaluation approach.

Jeff was at TechTarget leading up their B2B technology publishing efforts before co-founding MarketMuse as Chief Product Officer - he knows his stuff!