Nov 22, 2022
Want to increase your ROI and improve your SEO strategy?
How will SEO evolve in the year ahead? What are the biggest threats and challenges?
SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help...
Nov 4, 2022
Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why?
Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital.
Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me...
Oct 31, 2022
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely.
Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic.
You can expect to hear critical insights on Google's open bidding, ID services, how AI can play...
Oct 28, 2022
What's more important to your SEO bottom line? Data or feelings?
Data, of course!
Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends.
You'll also get insights around Google updates, tracking, and...
Oct 17, 2022
Amazon Prime Day opened doors to endless marketing boosts for the second time this year.
Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon.
Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which...